7th June, 2016

From a business founded on engineering automotive components to help Australians travel further into, and around, the heart of this great country, it is a befitting partnership that sees ARB backing Toby Price, ‘King of the Desert’ in his 2016 Trophy Truck Finke Desert Race campaign, on this weekend.

“To have an iconic Australian company like ARB on board for this project is simply amazing. ARB is Australia’s largest manufacturer of off road and aftermarket 4WD accessories so to align with ARB is the best fit possible and one I’m proud to represent for my 2016 Finke double and hopefully beyond!” – Toby Price. 

But this is no ordinary Finke campaign as the reigning ‘bike’ champ, heading into his record equalling attempt of five Finke Championships, elects to compete in the ‘Iron Man’ division!

The Finke Desert Race is the highest order of off-road racing in Australia offering nine ‘Car & Buggy’ and 10 ‘Bike & Quad’ classes. Australia’s fastest and greatest desert race heralds back to 1976, the year after ARB was founded, and has grown to offer over 600 entrants a platform to test mind, body and machine over a gruelling 460km return trip from Alice Springs to Finke via the old Ghan Railway.

A heart of gold and a body of steel.

If just the thought of driving over rough outback roads for 400kms makes your back hurt, the decision to compete in both Car and Bike categories will see Toby travel over 900kms of rough desert terrain.

“For the last three years I’ve been extremely eager to compete in both classes, I like a bit of a challenge and something new, we just need to wait and see if we can pull it off which is the exciting part.” – Toby Price.

Departing Sunday 12th June, Toby will set off in his ARB Trophy Truck followed closely by a support helicopter. On completion of the first leg from Alice Springs to Finke, Toby will be choppered to the local Finke Airfield and be chartered back to the start line in a fixed-wing light aircraft. Strapping on his boots mid-flight the plane is scheduled to drop Toby back to the start line to pick up his KTM before doing it all over again. And of course, that is just day 1.

We can not express enough the courage and determination of this young athlete who, on-top of all other challenges, is also carrying a residual slipped disc back injury from his horror 2013 AMA motocross accident which almost left him paralysed.

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Risking it all…

Having won the Outright ‘Bike & Quad’ category in 2010, 2012, 2014 and 2015 and just earlier this year winning the internationally acclaimed Dakar Rally, there is no hotter entrant on the course across all categories than Australia’s own, 28 year old, Toby Price.

While chasing down Randall Gregory’s 1991-1995 record of five Finke wins is a major ambition for Price, he has long had a dream to complete the Finke Desert race across both Bike AND Car categories. 

“I want to be able to do this race with both categories while I’m fairly young, and if anyone had the chance to do what I’m doing, I’m sure they would jump on top of it as well…I’ve won four motorcycle categories, but this will make it a lot harder.”

Toby’s dedication and enthusiasm for this unique opportunity in his sport is what we at ARB love about his decision to take on this amazing challenge.

Toby’s foray into the 4-wheel category will see him taking on the EXTREME 2WD: HIGHLY MODIFIED NOT EXCEEDING 6000CC class, in the 2012 race winning 6.0 V8 Chev Greiser Brothers Trophy Truck, then steered by off road racing legend Brad Gallard. Gallard’s 2012 outright Car & Buggy division win was posted with an overall time of 3hrs, 51mins, 33 seconds; an impressive time – 1 minute and 21 seconds faster than Toby’s 2015 Finke Bike winning lap.

TFDR-Track-Map

A heart of gold and a body of steel.

If just the thought of driving over rough outback roads for 400kms makes your back hurt, the decision to compete in both Car and Bike categories will see Price travel over 900kms of rough desert terrain.

Departing Sunday 12th June, Toby will set off in his ARB Trophy Truck followed closely by a support helicopter. On completion of the first leg from Alice Springs to Finke, Toby will be choppered to the local Finke Airfield and be chartered back to the start line in a fixed-wing light aircraft.  Strapping on his boots mid-flight the plane is scheduled to drop Toby back to the start line to pick up his KTM before doing it all over again.  And of course, that is just day 1.

We can not express enough the courage and determination of this young athlete who, on-top of all other challenges, is also carrying a residual slipped disc back injury from his horror 2013 AMA Hare & Hound championship accident which almost left him paralysed.

GO TOBY GO!

From the ARB Team we are wishing Toby all the best for his first ever 4-Wheel Finke Desert Race and his successive attempt at five time ‘King of the Desert’ glory on board his KTM.

We’ll have regular updates on Toby’s progress across our ARB facebook page www.facebook.com/ARB4X4/.


ARB Off Road Racing Series Champ, Danny Brown, returns to Finke for 2016

Alongside Toby at the start line will be our very own 2013 ARB Off Road Racing Series Champion Danny Brown, who’ll be challenging for a Finke podium after a disappointing driveline failure in the 2015 event.

Brown is feeling confident this year, coming off two wins in his last two races and channelling the #42 twin-turbo Jimco with 1,000 flywheel horsepower through 37-inch tyres.

“Finke is such a hard race to say you’re going to go out and win. There are so many variables and so many good competitors,” Brown said.

“We are going for the finish; if everything goes to plan we aim to be in the top three,” he said.

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