28th March, 2023

We asked you to help us choose four of the most iconic 4WDs from the last four decades as part of our Off Road Icons project. We couldn’t be more pleased to announce the first Off Road Icons vehicle – the Toyota LandCruiser 40 Series.

The Toyota LandCruiser 40 Series was Toyota’s best selling vehicle in the 60’s and maintained a healthy 24-year lifespan on the market. More than one million were sold around the world with 121,000 sold in Australia. The reason for its popularity was clear; it was the first four wheel drive designed with the everyday family in mind. Its durability stands the test of time with many seen on the roads today. In a testament to its popularity, in 2006 Toyota developed the FJ Cruiser, a modern version of its old counterpart.

The Toyota LandCruiser 40 Series, Australia’s first standard family wagon, known for its versatility and reliability, it’s no wonder it was voted in as one of Australia’s most iconic 4WDs.

Key Stats:

  • 24 years in production, from 1960 – 1984
  • The most versatile vehicle of its era
  • One million sold around the world (121,000 in Australia)
  • Short (FJ40), middle (FJ43) and long (FJ45) wheelbase variants
  • Used by farmers, rural drivers and everyday Australian families

Unique Features:

  • Removable doors, roof, and windshield
  • Folding jump seats allowed for two more passengers and maximum cargo space
  • Compatible with GM’s small block engines

Watch the Video:





In celebration of our 40th anniversary, we are selecting four of the most iconic 4WDs of the last four decades, restoring them to their former glory and pitting them up against one of Australia’s most iconic 4WD destinations… the Simpson Desert.

How You Can Win!
We want your vote on what the most iconic vehicle of the past 40 years is and to reward you for your efforts, we are giving away a 47L ARB Fridge Freezer, transit bag and wireless fridge monitor (valued at over $1500) to one lucky entrant.

But hurry! The competition closes May 29 so click the button below to access the entry form and for more information about our Off Road Icons project.