From a small Melbourne garage to a global name in 4WD, ARB’s story has always been about passion, persistence and a belief that adventure should never be limited by the gear you carry. What began with a vision for stronger, more reliable equipment has grown into five decades of innovation and leadership in the off-road industry.
Our strength comes from a relentless focus on quality and technology. Every product is engineered to perform in the real world, tested against the toughest tracks and designed with the needs of drivers in mind. From bull bars and suspension systems to campers and rooftop tents, ARB gear is built to stand the test of time and terrain.
But our story is about more than just products. It is about the community of drivers, travellers and explorers who share our passion for the off-road lifestyle. Together, we celebrate the culture of 4WDing, a culture built on knowledge, connection and the pursuit of adventure. At ARB, we do not take no for an answer, and we continue to push boundaries so that every journey can go further.
50 YEARS OF ARB
For fifty years ARB has been at the heart of the off-road community, growing from humble beginnings in a Melbourne garage to a global leader in 4WD innovation. What started with hand-crafted bull bars has become a legacy of tough, reliable products that continue to shape the way people explore the world’s most challenging terrains.
This milestone is more than a celebration of products, it is about the people, the culture and the journeys that brought us here. As part of our 50th anniversary, we are retracing those adventures through the 50 Year Trips, a series of epic journeys across the globe that honour our history, showcase our gear and celebrate the community that drives us forward.
VALUES
At ARB, our values are the foundation of how we work, how we innovate and how we support the community that surrounds us. From the factory floor to the front counter, they guide every decision we make and reflect the pride we take in being part of ARB.
These values shape the way we collaborate, pushing us to share knowledge and find solutions together. They drive our innovation, reminding us to adapt and improve, and they influence how we care for our people, our brand and the legacy we continue to build.
MANUFACTURING
ARB began with a simple idea in a Melbourne garage, to build gear that could survive the toughest conditions. That idea grew into Australia’s largest manufacturer and distributor of 4x4 accessories, trusted by off-roaders worldwide. From the beginning our focus has never changed, quality, reliability and practicality above all else.
Today that same philosophy drives everything we do. With advanced technology, precise engineering and rigorous testing, our products are made to perform in the harshest environments. From development to distribution across more than 100 countries, ARB continues to set the standard for adventure-ready equipment.
OUR PEOPLE - AT ARB, WE GET IT!
At ARB, passion is built in. Our people live and breathe 4WDing, bringing the same love for adventure to their work as they do to the tracks. With every store carrying decades of combined experience, our team understands what it takes to build, prepare and enjoy vehicles that are ready for anything. Whether it is helping with your first fourby or fine-tuning a dream tourer, at ARB we get it.
What makes our people unique is the journey they bring with them. Many were ARB customers long before they joined the team, and that shared experience creates a deep connection with every driver who walks through our doors. From weekend warriors to seasoned outback travellers, our staff stories reflect the passion and knowledge that drive ARB forward.
