In 2025, ARB is celebrating its 50th anniversary in the most fitting way we know, by hitting the tracks, trails, and terrains accross the globe. From the red dust of the Aussie outback to the vast African deserts and the rugged backroads of North America, we're setting off on a series of epic 4x4 adventures that pay tribute to five decades of innovation, exploration, and community.
Each journey will spotlight legendary vehicle builds representing every decade from 1975 to 2025, all while putting ARB gear to the test in the environment it was built for. But these trips aren't just about the destinations, they're about the people, the vehicles, and the stories that have shaped the ARB legacy.
Want to experience it all?
Every journey we have taken over the past 50 years has been made possible by the people who live and breathe 4WDing. From the workshop floor to the retail counter and out on the tracks, our team carries the same passion as the customers we serve.
With decades of combined experience, our staff do not just know the gear, they know the lifestyle. Many of them were ARB customers long before joining the team, bringing authentic knowledge and genuine enthusiasm to everything they do.
It is their expertise, energy and love for adventure that continues to shape the ARB legacy. At ARB, we do not just make 4WD accessories, we share the journey with you.
