50 YEARS OF ADVENTURE, INNOVATION & COMMUNITY

In 1975, a simple idea sparked a revolution in off road gear. ARB began as a one-man operation in a Melbourne driveway, where Tony Brown, after experiencing the limitations of off road equipment during a trip to Cape York, decided to design and build more reliable, rugged gear. What started with hand-crafted roof racks and bull bars quickly grew into a trusted name in the 4×4 community. ARB’s dedication to creating durable, adventure-ready products set the foundation for the brand’s journey, leading to its rise as a market leader in aftermarket 4×4 accessories, serving customers worldwide.

From a small home garage to a 1,000 sq ft factory in Ringwood, ARB was born. Founded by Anthony Ronald Brown, ARB set out to redefine durability and reliability in 4x4 accessories.

The ARB bull bar was introduced, redefining vehicle protection for off roaders. Built for strength and durability, it quickly became an essential upgrade for adventurers.

ARB outlets were established in every Australian state, making premium 4x4 accessories more accessible nationwide. The demand for high-quality off road gear was growing, and ARB was leading the charge.

ARB was listed on the stock exchange, marking a significant step in its growth. This move provided the foundation for ARB’s expansion into international markets.

Air Locker Inc. was established in Seattle, USA, reinforcing ARB’s commitment to the North American market. This move helped streamline Air Locker distribution and support for U.S. customers.

The ARB Sahara Bar was introduced, blending rugged protection with refined styling. Designed to complement modern vehicles, it became a sought-after addition for serious off roaders.

ARB sold its 100,000th Air Locker, cementing its status as a leader in off road traction solutions. This milestone reinforced the global demand for ARB’s cutting-edge differential technology.

Our products were now sold in over 100 countries, highlighting the brand’s worldwide influence. What began in Australia had grown into a global off road powerhouse.

Established ARB Off Road Ltd in Thailand, further strengthening ARB’s international supply chain. This expansion played a key role in ARB’s ability to meet the rising demand for 4x4 accessories.

The Intensity driving light range was launched, setting a new benchmark for off road lighting. Built for extreme environments, these high-performance lights reshaped the market, raising the bar for durability and performance.

ARB acquired SmartBar, adding a lightweight, impact-resistant option to its vehicle protection range. This acquisition further diversified ARB’s safety solutions for different driving conditions.

Air Locker Inc. expanded with a second branch in Jacksonville, USA, improving distribution and customer service. This growth provided better access to ARB’s leading traction products in North America.

ARB released the BP-51 suspension system, the pinnacle of 4x4 suspension solutions. With race-bred technology and adjustable damping, it set a new benchmark for ride control.

ARB launched its new flagship store program, enhancing the in-store experience for customers. These premium stores showcased ARB’s complete product range in an interactive retail environment.

ARB acquired Pro-Form, securing a stable supply of canopy shells while also creating opportunities to develop and sell additional products, in both Australian and international markets.

ARB launched the Summit MKII Bar, setting a new standard in modern vehicle protection. With a focus on strength, design, and compatibility, this bull bar redefined front-end defence.

ARB's investment in NACHO strengthened its position in the off road lighting market, enhancing its ability to deliver innovative and high-performance lighting solutions of all sizes.

ARB's Earth Camper marks the brand's entry into the recreational vehicle market, blending nearly 50 years of 4x4 expertise to create a compact, feature-rich, and highly capable off road camper trailer.

The release of the innovative Altitude Rooftop Tent takes off-grid living to the next level, offering convenience, comfort, and safety with automated setup and pack down, truly redefining luxury touring.

ARB acquired MITS Alloy, further strengthening its range of premium vehicle storage and tray systems. This acquisition solidified ARB’s position as a leader in full-vehicle solutions.

ARB has always been about more than just products, it’s about the people who use them. For five decades, you’ve trusted us to be part of your toughest recoveries, most breathtaking destinations, and the memories made along the way.

From the dusty tracks to the frozen trails, from rugged terrain to the most unforgiving landscapes and so many more adventures, our gear has travelled the world with you.

Your passion, your stories, and your trust have shaped ARB into what it is today. Thank you for choosing ARB to be part of your journey. Here’s to the next 50 years of pushing the limits together.